Special times call for special measures and inventive solutions. This spring, the Hall of Frames will take place in Lucerne on the weekend of May 8 to 10 2021. For the first time, all exhibitors will be spread throughout the city. In doing this, visitor safety can be guaranteed, and business can be combined with pleasure. Discover new eyewear brands during the day, and in the evening take a stroll through Lucerne’s historic centre, enjoying all its culinary and cultural delights.
The heart of the Hall of Frames Weekend is a digital platform through which all registrations are processed, and information is exchanged between the organisers, exhibitors and visitors. To access the trade fair, visitors must register in advance, both for organisational reasons and because of the current pandemic situation. Registered visitors can then make appointments with their chosen exhibitors via the platform. The exhibitors’ locations are shown on the platform.
The exhibitors are responsible for the premises, the number of visitors and their safety. They are required to follow the guidelines of the Federal Office of Public Health.
In order to plan and run the event safely, all visitors must register. Thank you for your understanding and cooperation!
By registering, you will get access to all discounts offered by our partner companies.
Hall of Frames Weekend is for trade visitors only and free of charge.
Whether established or up-coming brand, every independent eyewear brand is welcome. Hall of Frames Weekend is an open platform for independent opticians.
Each exhibitor decides for himself how and where he wants to present himself.
A charming Belle Époque hotel, a stylish flat in the historic quarter or a modern city studio. The city of Lucerne is perfect for a weekend trip. When registering as a visitor to the Hall of Frames Weekend, you will receive a discount from our partner hotels.
Find some hotels that will make your stay even more enjoyable.
Lucerne's gastronomy is diverse. Ranging from Swiss local specialities to high-end gourmet experiences, Lucerne's chefs are passionate about what they do, whether in a cosy inn or a sophisticated restaurant. You can round off the evening in one of its countless bars, some of which are high above the rooftops of the city.
Lucerne has a lot to offer. Hall of Frames Weekend is the perfect way to balance family and work. How about discovering new eyewear in the morning, visiting the unmissable Transport Museum in the afternoon, and then indulging in culinary delights in the evening? Lucerne offers a wide range of shopping, leisure activities and entertainment.